Hardworking cash-strapped Lambrini ladies could struggle to make Christmas happen this year

A strong army of Lambrini drinkers – young, hard-working women and mums – are worried about how they will cope with the mounting costs of the festive season this year, with the vast majority set to make huge sacrifices just to make sure their kids still get a Christmas.

That’s according to a study released today by drinks brand, Lambrini which shows that more than two thirds of these women – viewed as being disenfranchised from politics but far from ignorant about policy – will be forced to spend less money this Christmas than last year, with a third blaming Government cuts, one in five saying they are earning less now than they were this time last year and one in seven saying they or their partner has been made redundant in the last 12 months.

These tough times mean 70% of those surveyed, will be spending less money on Christmas presents, more than half will even cut back on food, while ‘treats’ such as clothes, make-up and magazines are completely out of the question for two thirds of women.

With more than half of all Lambrini ladies admitting they feel guilty about not being able to afford the presents their children want, it’s probably no surprise almost one in five will be tempted to turn to credit cards,  one quarter will want to dip into their savings and one in six will be putting in extra hours at work. With the pressures of paying for Christmas, these ladies face an uphill struggle to make sure they don’t even miss any household bills or mortgage payments.

2011 has seen a growing trend for ‘savvy shopping’ and Christmas won’t be any different, more than half of women plan to use special offers and vouchers to be able to afford Christmas essentials.

So, what impact is the pressure of Christmas likely to have on women, such as Lambrini ladies this year, when many are already finding it tough to get by as it is? Are they sacrificing too much to keep everyone happy? And would children be just as happy with less presents and more quality time with their mum?

Listen to our podcast with Jenni Trent Hughes, a life coach and relationship expert.

For more information visit:  www.lambrini.co.uk