Leading Hairdresser Errol Douglas MBE shares his advice for understanding the over 50's marketplace
In a recent survey* amongst hairdressers, we discovered that the majority work in salons where at least half their clientele are over 50. But, the research also showed that there were some common misconceptions around these 50+ customers, and business opportunities from this lucrative client base were being missed. The survey* went on to ask if you thought you could benefit from some expert tips on getting more from your conversations with your over 50s clientele – and, overwhelmingly you said yes please.
So, in conjunction with specialist travel provider for the over 50’s, Saga Holidays, we produced a video starring one of hairdressing’s biggest talents, Errol Douglas MBE, who understands the power of his 50+ client-base and knows not to misjudge them!
In the video, Errol shared his tips for his hairdressing community to help them get more from their conversations with their clients and provided insight into just how adventurous this age-group actually are – sharing some of their wild travel destinations that would make travellers in their twenties green with envy.
Watch Errol sharing his thoughts and advice from his stylish Knightsbridge Salon.
*Hairdressing survey, carried out by Opinion Matters for Saga Holidays, via www.hji.co.uk, Feb 2011.
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