Spreading the Joyville

Mon.23.Jan.2012 GMT

Have you ever wondered where Cadbury Dairy Milk, milk chocolate is made? You’re not the only one and for the first time this video offers chocolate lovers from across the globe the chance to see a glimpse into the world that is Joyville. What is Joyville you may ask?  The answer is simple it’s the magical mystical world where warm liquid chocolate is pumped through pipes before it’s made into chocolate treats. With a mysterious magnificent, musical giant chocolate fountain measuring 9.2m tall by 7m wide appearing in Westfield pumping 20 tonnes of warm chocolateyness through its pipe the magical mystical world of Joyville has been revealed.  

Not only spreading the joy of Cadbury Dairy Milk, the fountain offered a glimpse into the magical, mythical world of Joyville – the place where all Cadbury Dairy Milk is made. Joyville lives in the imagination of chocolate lovers the world over and is a place powered by joy to stir the fun into the nation’s favourite chocolate. The magical fountain was an opportunity to witness a small part of Joyville as it bubbled into the real world for the first time. Joyville workers were on hand to explain the story of Joyville, taking people on a guided tour of the fountain.

Cadbury Dairy Milk will be bringing more of Joyville into the real world throughout 2012 so keep your eyes peeled for signs of purple pot holes or secret doors – they could take you to the magical world of Joyville.